Case Design/Remodeling Launches ‘Choices’

BETHESDA, Md.–(BUSINESS WIRE)–Case Design/Remodeling, Inc., a leading D.C. Metro area home improvement

company, today announced ‘Choices’, the company’s new service model.

‘Choices’ is an aggressive and innovative reinterpretation of the home

remodeling experience. The concept behind ‘Choices’ is to provide the

customer with a variety of flexible options presented throughout the

remodeling process.

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‘Choices’ places control squarely in the customer’s hands, empowering

them to pursue their remodeling needs and wants in a way that matches

their lifestyle and budget. The four components of the service include:

  • Choose Your Designer: Customers have the opportunity to select

    their designer based on individual preference, experience and

    personality. Case employs some of the D.C. Metro Area’s premier

    designers. With over 20 designers on staff, the quality of Case design

    comes from the expertise and commitment of its professional,

    experienced and talented design team.

  • Choose How to Buy: Case offers three billing options,

    regardless of project size. These alternatives are designed to provide

    customers exceptional flexibility when determining level of investment

    and represent an aggressive reinvention of traditional remodeling

    billing structures.

    • Hourly Agreement

    • Fixed Price Agreement

    • Design Agreement—The design services option is for someone

      interested in reviewing the possibilities for their space without

      necessarily proceeding with immediate construction.

  • Choose Your Level of Involvement: Case has developed creative

    ways for clients to build their dream project and stay within budget.

    This option provides customers with unique, adaptable remodeling

    possibilities that directly affect cost and are unparalleled in the

    industry. These may include the following:

    • The homeowner completes the demo

    • The homeowner provides the appliances or other materials

    • The homeowner completes the finishing touches like painting or

      trim work

  • Choose Your Level of Project: With Case, there are three

    project levels to choose from. Many companies will allow homeowners to

    select one or two of these options, but not all three. Case designers

    help homeowners to determine the best project category based on a

    variety of criteria including personal preference, existing

    conditions, existing layout and level of investment. The ‘Choices’

    project levels also provide a great way to simplify remodeling for the

    homeowner, since customers are easily able to select an option and

    work within those parameters. ‘Choices’ project levels include:

    • Cosmetic Update—A cosmetic update involves changing easily removed


    • Pull and Replace—A “pull and replace” remodel means that

      everything in the room is replaced, but nothing changes location.

    • Custom—With a custom renovation the sky is the limit. Everything

      is replaced and oftentimes the room is expanded and reconfigured

      to improve function and design.

“We understand that current market conditions require companies to offer

superior customer service. For Case, we are addressing this challenge

with ‘Choices’. This unique service model provides our customers with

high quality remodeling and design services that are tailored to

individual needs and budgets,” commented Bruce Case, president of Case

Design/Remodeling, Inc. “Case has taken a bold stance in the remodeling

industry by our willingness to work flexibly and by allowing homeowners

to drive the renovation process from start to finish.”

In honor of ‘Choices’, Case will launch a new contest, ‘The Greatest

Design Challenge,’ on Monday, September 20. Please visit www.casedesign.com

in the coming days for entry details and deadlines.

About Case

Case Design/Remodeling, Inc. is the area’s largest full service

residential remodeling organization. With a focus on excellence, Case

has more certified remodelers, certified kitchen and bath designers and

certified lead carpenters on staff than any other remodeling

organization. Case has been honored with more than 70 awards for design

and craftsmanship. They are a lead certified organization and were

recently named “Remodeler of the Year” by a major industry publication.

They are driven by the premise, “helping clients make good decisions”.

To learn more about Case, please visit CaseDesign.com or call


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