Color Trends 2011: Affordable Remodeling Drives Paint Color Direction

PHILADELPHIA–(BUSINESS WIRE)–Individual style, mixed with budget-conscious decorating, will drive

2011 paint color trends, according to Debbie Zimmer, paint and color

expert at the Paint Quality Institute.


“There’s no escaping the state of the economy, even for homeowners who

want to beautify their homes,” says Zimmer. “Rather than diving into

large-scale renovation projects, in the coming year, consumers will

search for inexpensive ways to freshen and update their homes. Many will

conclude that painting is the perfect solution.”

By incorporating a few new paint colors, either as accent walls or

throughout a room, consumers will be able to enhance their living spaces

economically with paint, she says.

Zimmer shares three likely color directions for 2011:

Back to Basics

According to Zimmer, “Neutrals provide versatility and allow homeowners

to quickly change the look of a room just by adding a few new

accessories, without spending time and money to remodel or repaint

again. This is the ultimate in practical remodeling, and the time is

ripe for it.”

Warm whites, tawny tans, “barely-there” coral, and green are some of the

colors that will find their way into countless kitchens, bedrooms, and

baths, she predicts.

“Well Worn” Hues

Like a pair of favorite jeans, blue will grow in popularity as not just

a wall color but also as a ceiling choice. “Well Worn Hues” are

represented by blues across the spectrum, from denim dark to blue-grey.

“Since most blues tend to be calming colors, this hue helps to create a

perfect retreat from many of life’s stresses,” says Zimmer. “As a

secondary or complementary hue, yellow or yellow-green adds a bit of

‘spunk’ when used in family spaces,” she says.

Well Worn Hues are useful for any room in the house.

Shimmer and Shine

For thrifty consumers looking for a bit of sparkle, higher paint sheens

and metallic finishes are on the radar for 2011. Don’t be surprised to

see spaces such as hallways and living areas painted in a very glossy

hue, from top to bottom. Zimmer adds, “More gloss means more

reflectivity which means more light. Gloss can subtly create a brighter,

more upbeat mood in a home, but at the same time, it adds style and


Dining rooms and master bed and bath spaces are the perfect areas for

this sophisticated choice.

Coupled with the “high shine” trend, gold will return as both an

in-demand paint hue and as a key metallic choice.

Zimmer concludes, “Paint color is a homeowner’s best decorating tool.

You can change the appearance, the perception of size and even the

perception of temperature, through the simple use of paint color.”

For more information on color and decorating or to download PQI’s free

app, visit www.paintquality.com.

Editor’s note: Click

here for hi-res downloadable images that accompany the


About the Paint Quality Institute (SM)

The Paint Quality Institute (SM) was formed by Rohm and Haas Company

(now a wholly-owned subsidiary of The Dow Chemical Company (“Dow”)) in

1989 to educate people on the advantages of using quality interior and

exterior paints and coatings. The Paint Quality Institute’s goal is to

provide information on the virtues of quality paint as well as color

trends and decorating with paint through a variety of vehicles,

including television appearances, newspaper and magazine articles, and

instructional literature. Please be sure to visit the Paint Quality

Institute at www.paintquality.com

About Dow

Dow combines the power of science and technology with the “Human

Element” to passionately innovate what is essential to human

progress. The Company connects chemistry and innovation with the principles

of sustainability to help address many of the world’s most

challenging problems such as the need for clean water, renewable energy

generation and conservation, and increasing agricultural productivity.

Dow’s diversified industry-leading portfolio of specialty chemical,

advanced materials, agrosciences and plastics businesses delivers a

broad range of technology-based products

and solutions to customers in approximately 160 countries and

in high growth sectors such as electronics, water, energy, coatings and

agriculture. In 2009, Dow had annual sales of $45 billion and

employed approximately 52,000 people worldwide. The Company’s more than

5,000 products are manufactured at 214 sites in 37 countries across the

globe. References to “Dow” or the “Company” mean The Dow Chemical

Company and its consolidated subsidiaries unless otherwise expressly

noted. More information about Dow can be found at www.dow.com.

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