I'm starting a home improvement business and was wondering, besides cards, t-shirts, and yard signs what else can i do to promote my company?
Having a business address is a big plus, it allows you to get into various online business directories, most importantly you could get a free Google Places (map) page which comes up in local searches, try Google search for:
remodeling, your city
the A-G labeled stick pins are places pages, not the instant info when you roll over one. The ranking of your main business web site, user comments on the places page and citations in other directories may all be ranking factors, getting into the top 7 on the first page for at least some searches would be the goal.
Most effective advertising costs money, look into those local coupon envelop type mailings.
Certainly it's worth putting a free ad in Craigslist.org for your area, updating it every couple of weeks.
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