Hulu, To be or not to be Case #xx-yyyy Tuck School of Business at Dartmouth—Glassmeyer/McNamee Center for Digital Strategies 2 media content made advertisers more comfortable.

Hulu gave Scorecard research Plaintiffs’ “Hulu profile identifiers” linked to their “individual Hulu profile pages that included name, location preference information designated by the user as private, and Hulu username.” Id. ¶ 54; see also id.

Ad Specifications As of: 6.15.2011 Standard Video Ad Package Introduction Welcome to Hulu. This guide will serve as your reference for submitting assets and creative to Hulu for

Video Streaming FAQs Your smart VIZIO devices allow you to stream TV, movies, and games over the Internet. The information in this FAQ will help you Hulu To adjust Hulu Playback Quality: 1. Go to www.hulu.com. 2. Sign into your Hulu Account.

It also offers a paid service called “Hulu Plus” that has more content and allows viewers to watch Hulu content on other devices such as tablets and smart phones. Id. ¶¶ 2, 6. Plaintiffs Joseph Garvey, Sandra Peralta, Paul Torre, Joshua Wymyczak, and Evan Zampella

Hulu Plus Subscribers CONTENT 5 of the 6 Major Broadcast Networks 470+ Content Partners 57,000 Hours of Content AD INNOVATION • Short form ads • Multi-platform ads & sponsorships • Second screen ad experiences • Mobile specifi c ads ENGAGEMENT

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