Hulu, To be or not to be Case #xx-yyyy Tuck School of Business at Dartmouth—Glassmeyer/McNamee Center for Digital Strategies 2 media content made advertisers more comfortable.
Hulu gave Scorecard research Plaintiffs’ “Hulu profile identifiers” linked to their “individual Hulu profile pages that included name, location preference information designated by the user as private, and Hulu username.” Id. ¶ 54; see also id.
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It also offers a paid service called “Hulu Plus” that has more content and allows viewers to watch Hulu content on other devices such as tablets and smart phones. Id. ¶¶ 2, 6. Plaintiffs Joseph Garvey, Sandra Peralta, Paul Torre, Joshua Wymyczak, and Evan Zampella
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