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Provo Craft Introduces Cricut Mini™

CHICAGO–(BUSINESS WIRE)–Provo

Craft today unveiled the Cricut Mini™, a small, space-saving

personal electronic cutter that makes DIY projects simpler than ever

before. The new product is currently on display at the Craft & Hobby

Association Summer Conference and Trade Show in Chicago.

The Cricut Mini™ helps create beautiful, handmade projects for home,

school, business, craft, décor, and special events. Remarkably

easy-to-use, users simply plug the Cricut Mini™ in, turn it on, and

connect to the Cricut

Craft Room™ application, the online design tool that allows users to

see and design with the Cricut® cartridge library. And because the

Cricut Mini™ is capable of cutting many types of materials, including

paper, vinyl, and fabric, crafters can create almost anything that they

can imagine.

“With the Cricut Mini machine, it’s easier than ever before to make

projects and be more creative,” said Denise Bruhns, vice president of

consumer insights for Provo Craft. “This machine is a very affordable

option for people who are looking to take their creativity to the next

level, as well as those who may be new to crafting altogether.”

Cricut Mini™ features include:

  • Compatibility with Windows and Mac computers with a standard wireless

    or wired Internet connection

  • Access to a vast new library of content and artwork through the Cricut

    Craft Room™ application, including 150+ original Cricut® cartridges

    (with several new cartridges introduced each month)

  • Ability to cut a variety of 8.5″ x 12″ materials, including thick and

    thin paper, fabric, vinyl, magnetic material, and craft foil

  • Extremely precise and detailed cutting capability for shapes and fonts

    from .25″ up to 11.5″

The machines will be available starting early November 2011.

For more information about Cricut and Provo Craft, visit www.cricut.com

or www.provocraft.com.

Follow us on Facebook, www.facebook.com/officialcricut,

and Twitter, www.twitter.com/provocraft.

About Provo Craft

Provo Craft is a creative technology company that enables people to

achieve their creative best. For 40 years, Provo Craft has invented new

products that bring industrial technology to the masses, including the

Cricut® personal electronic cutter, the Cricut Design Studio®

software, the Gypsy for Cricut®, the Cricut Cake®

personal electronic cutter, the Yudu® personal

screen-printing system, and the Cuttlebug® die cutter and

embosser. These innovative tools help people bring their creative ideas

to life in a personalized, professional-looking way at home, in schools,

and the workplace. Provo Craft products have won dozens of industry

awards and are available through leading mass retail, craft, home décor,

office, and education outlets nationwide. Visit www.provocraft.com

or call 800-937-7686.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6799594&lang=en

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