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Sweetbay goes to the ball: remodeling an entire company can be a monumental task, but Delhaize’s Florida unit is passionately committed to it.

The emergence of Sweetbay throughout the Florida market is a real

Cinderella story, a case of rags to riches. Or perhaps the tale of

Sweetbay’s development may best be compared to the myth of the

Phoenix rising whole again from the ashes. In either case, the story

involves the ultimate turnaround. In the case of Sweetbay a supermarket

company was reborn re·born

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