What is an AOL coach?

“AOL Coaches” was launched in 2005 as a self-improvement series featuring top self-help authors answering users’ questions. Today, “AOL Better Life Coaches” has expanded to include online presentation episodes on various subjects relating to self-improvement and physical and mental health.


AOL partnered with Better Life Media Inc. for this endeavor. The multimedia company has an established base of self-improvement experts that provide information and advice through AOL’s website.

The Coaches

Stephen Covey, Mary Hunt, Denise Austin and Michael Roizen, along with many others, are all coaches for AOL. They offer advice on exercise, preventative medicine, managing money and removing stress from your life.


The AOL Coaches program features a variety of online tools for users. Aside from the inspirational and self-improvement information from coaches, the website offers online planners and journals and a message board, according to WebProNews.


AOL members can access AOL coaches and tools by using the keyword “Coaches.” This takes members to a central site where they can find online tools, articles and episodes from all of the coaches.


Virginia Heffernan of “The New York Times” says portions of the coaches’ presentations can be printed out for later reference. Heffernan says the presentations are “less like television entertainment, and more like a teleconference.”


The New York Times: With a Few Clicks, You, Too, Can Start to Change Your Life

PR Newswire: Well-Known Self-Help Authors Join AOL Coaches Program on AOL.com

WebProNews: AOL’s Self-Help Program

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